CONTEXT:

Summit Bicycles opened a private boutique for high worth customers looking for a bespoke purchasing experience. More than simply concierge shopping, the idea behind the app is to bring together a curated selection of frames and components for the customer to select from, add to a simple shopping cart and then schedule an appointment all from their phone. When they arrive for their appointment — which also includes a complimentary bike fitting — the frames and component choices can be evaluated and selected in real time. We designed a clean and elegant UI to enable the customer to quickly and easily make their choices.