CONTEXT:

Opportunity Fund Loans provides loans to small, women and minority owned business that are typically underserved by the traditional banking industry. Many of these first time entrepreneurs can't get loans because they don't meet credit and capital requirements, and the types of businesses they want to start, and the amount they want to borrow are considered high risk by Main St. banks. 

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Opportunity Fund needed a website that would serve two purposes. First to allow a business to apply for loan and also to function as a direct outbound marketing tool for the sales team to point potential clients toto get more clients. In order to do this I proposed a simple strategy based on the idea of using a full range of aspirational portrait photography of real clients. With their success stories front and centre potential new clients can see themselves in these portraits and be emboldened to fulfill their own dreams.