WEST MARINE

CONTEXT:

For more than 50 years, West Marine has been the premier retailer of boating, fishing, sailing and paddling gear. And for more than 50 years Helvetica has been the standard for simplicity and clarity in typography. When your corporate font is Helvetica and your primary responsibility is the creative look and feel of all customer facing print collateral you have yourself the "Helvetica challenge".

IN STORE SIGNAGE

Monthly retail sales events are supported in the stores with themed posters that are displayed for the duration the event. 

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