Rope Partner’s history lies at the intersection of mountain climbing and the early wind energy industry. In 1998 founder Chris Bley, was climbing in Joshua Tree National Park where he met two young German climbers who had worked with artists Christo and Jeanne-Claude to execute the complicated wrapping of the Reichstag. Chris was inspired by them to leverage his climbing skills to join the nascent US wind industry, giving birth to Rope Partner.


Chris approached us to help brand his new company and we embarked on a multi year journey beginning with a logo that would establish a professional image for his vision. After a long discovery session involving discussion of all kinds of climbing/rope/gear imagery we  produced an initial set of black and white sketches.


Artboard 3 copy 3_3x-100.jpg
Artboard 3 copy 5_3x-100.jpg
Artboard 3 copy 6_3x-100.jpg
Artboard 3 copy 9_3x-100.jpg
Artboard 3 copy 2_3x-100.jpg
Artboard 3 copy 4_3x-100.jpg
Artboard 3 copy_3x-100.jpg
Artboard 3 copy 8_3x-100.jpg

The result of this exploration allowed us to settle on the blades themselves as the appropriate graphical metaphor, so a further round of exploration of this direction was undertaken.


This set of treatments was then refined even further and the "green"palette started to come to the fore, as a company with a strong emphasis on its environmental pedigree the green was really a logical outcome. The final form and palette were then settled on.



One the logo was finalized we created a comprehensive business system.


Rope Partner's unique business model is built on the simple premise of being agile. Nimble to respond to the quickly changing needs of the wind farm maintenance schedules their teams need minimal equipment to be able to do the job efficiently and in an environmentally friendly way. This campaign in WindPower Monthly emphasizes their core services of inspection, maintenance and repairing in a dramatic and compelling fashion.